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Disruptive Technologies: Catching the Wave by Joseph L. Bower and Clayton M. Christensen From the Magazine (January–February 1995) Olga Batishcheva/Getty Images Summary. One of the most consistent patterns in business is the failure of leading companies to stay at the top of their industries when technologies or markets change. Why is it that established companies invest aggressively—and successfully—in the technologies ... more Tweet Post Share Save Buy Copies Print Editor’s note (2022): To mark our 100th anniversary, we’re highlighting 12 of our very favorite articles . Subscribers can access all 12 at any time and, for nonsubscribers, we’re unlocking one per month this year. For April, we’re featuring Joseph L. Bower and Clayton M. Christensen’s article on innovation and why companies must be prepared to sacrifice successful business units for long-term success. One of the most consistent patterns in business is the failure of leading...